Self-Reflective Essay on the study of “Design Thinking”
As the saying goes “learning never stops” regardless of the age, sex, profession, nationality, anyone can always learn new things from someone or even anywhere.
As a lifelong lover of entrepreneurship, I moved from Kampala (Uganda) a city I related with very well and moved to London a first world where I knew no one to learn more about how to build start-ups with design thinking and it is true that what they say …. “Knowledge lies everywhere”, I can happily say that I have learnt a lot ever since I started my MSc. Innovation Management and Entrepreneurship Course, and to be particular, designing thinking as module. If I am to make an assessment of the achievements, I believe I have scored. And I believe I can now properly start and manage my own business.
Notable key points for a reflective study
Start Small. What I noticed more and more, is that great things almost always start small, for example, The young beer lovers who started making their own local beer from a home garage and in small quantities who now export 80% of their production. Remember Nøgne Ø is just one of many examples which shows that the reality is counterintuitive: actually, the best things we know and love started as tiny things.
Plan and be structured. Once you clearly know which direction to take, you should have a plan and a structure of the team however small it is. For example with the Nøgne Ø brewery, a dedicated team of 6 people was selected and assigned roles.
It’s The Value of What You Give I have learned that reward for hard work is not quantified by the amount of time spent working on it but rather, the quality of what has been produced. These days, I have learned to always remind myself to put in my best on every project I undertake.
Make Sacrifices and have discipline. Whether you are talking about a literally baby or your “baby”/start-up, there are a lot of sacrifices you will need to make when bringing new “life” into this world
Persistence. Persistence and the willingness to overcome a wide range of obstacles usually determines the fate of a start-up and there is always going to be negative vibes. I remember the Chief Executive Officer, Mr. Andrew Woolmer telling me that “My brother” never let you’re your dreams, always work to achieve your dreams and never worry about those that judge you.
Taking Risks. When it comes to starting your own business, risk-taking is an integral part of the process. One needs to take calculated risks.
Taking full responsibility for your tasks. Once given a task or tasks, you have to take full responsibility for the actions and what comes out of those actions. No one is going to help you do these duties but you yourself.
Pick Your Battles I have learned to always aim higher and for bigger achievements. Sometimes, harping on the small things will hinder one from seeing the big picture, or accomplishing important tasks. I have learnt to pick the right battles to fight and to focus on things that matter in life.
Practical As an entrepreneur, I have learned to practically participate in every part or stage of processes especially from the initial stages and all through. This kind of involvement shapes way for more practical and innovative ideas.
Patience
Practicing being patient will not only benefit me as an entrepreneur in critically analysing my business but also will help me in making accurate decisions on how best the business should be run.
Take breaks
Taking care of my mind and body allows me to have clearer thoughts. Being physically, emotionally and mentally healthy enables me to push forward and function more effectively, both at work and in life. Have enough rest, drink lots of water, eat fruits and vegetables, get up and move about are mantras are live by these days! For example in our group, we would at times decide to go home and have a rest whenever “things” would not move as expected.
Team work Team work at the start of the business comes with many benefits: Stress reduction, efficiency, improved communication, and improved problem-solving. For example in our product team’s product development project the most complicated section was the finance, but with the combined effort and team work, we were able to come up with most meaningful and appropriate figures. For example, during our group report writing, we divided roles and responsibilities amongst ourselves and within a short time we had a full report from which we sat as a team to make necessary amendments.
Making Decisions Decision making is highly influenced by a number of key factors e.g. Location, Market structure, Price, type of product, technological forces, social forces, completion, etc. As an upcoming Entrepreneur, I have learned to always make calculative and efficient decisions.
Canvas Through knowledge creation and use of this “canvas”, I learned that the insights of individuals especially customers/clients should be converted into knowledge that can be used to design new products or improve performance if any business is to effectively compete in any market.
Innovation. For a business to sustain itself, it must be able to constantly evolve to fulfil the demands of the community and the people. In every business, it is imperative to be industrious, innovative and resourceful and this I have learnt as I dug deep in search for more knowledge into various books and journals of Innovation and Design thinking, I also “landed” on a statement by one consultant by the names of Peter Drucker who once said that “Culture eats strategy for lunch.”
React to Negativity with Positivity I have learned that when I stumble, I should not be discouraged. I have learned to pick myself up and think about how I can do better. Many successful people bounced back after a fall. Einstein was one of them. And he created great things thereafter. Imagine if he didn’t choose to bounce back.
Embrace failure. As one starting a new business, sometimes you will fail — more times than you will care to count. Accept failure as a learning opportunity and forge ahead.
Raise Your Hand When You Need Help. Why struggle and feel flustered when you come across a problem? I have learned to raise the red flag, and ask for help. It is not a sign of weakness or surrender. It is about how I manage my workload and my time
Learning doesn’t end I don’t have to be an expert, but I do need a wide range of skills. I have to know a little bit of everything in order to make my vision a reality.
Innovation is a Process, Not an Event Innovation is an on-going process not just an occasional event, this is evident from our various innovative projects (Save the cycling Society, Design thinking as a practical check, etc.) We always came up with ideas and not all of them were implemented or even documented.
React to Negativity with Positivity I have learned that when I stumble, I should not be discouraged. I have learned to pick myself up and think about how I can do better. Many successful people bounced back after a fall. Einstein was one of them. And he created great things thereafter. Imagine if he didn’t choose to bounce back.
Embrace failure. As one starting a new business, sometimes you will fail — more times than you will care to count. Accept failure as a learning opportunity and forge ahead.
Raise Your Hand When You Need Help. Why struggle and feel flustered when you come across a problem? I have learned to raise the red flag, and ask for help. It is not a sign of weakness or surrender. It is about how I manage my workload and my time
Learning doesn’t end I don’t have to be an expert, but I do need a wide range of skills. I have to know a little bit of everything in order to make my vision a reality.
Innovation is a Process, Not an Event Innovation is an on-going process not just an occasional event, this is evident from our various innovative projects (Save the cycling Society, Design thinking as a practical check, etc.) We always came up with ideas and not all of them were implemented or even documented.
Weigh the Pros and Cons Each entrepreneur must weigh the pros and the cons carefully and decide whether or not the risk is worth the reward.
“However, it is a good idea to always considerably consider the different pros and cons of each alternative considering the following factors.”
- Recourses (financial & human)
- Expertise
- Technologies involved
- Emerging of competitors
- Targeted Audience, etc.
Be passionate about your work
Passion drives people. This is aimed at finding the edges in your profession where the new thinking is going on and the new needs are emerging. If you are personate about your start-up you become more innovative in your style of investing, and push ideas further. Passion fosters creativity, particularly if you “have the discipline to master the practices required to drive performance to new levels. For example the founders of Nøgne Ø, as alcohol lovers, they started making their own local beer from a home garage and small quantities. They would always share the local brewery with family, friends and neighbours, who always encouraged them to produce more as their beer really tested as one on the Norwegian market then.
Seek for Opinion
If you are about to engage in bringing an Idea into action, be sure to talk to someone you regard as having successfully championed a new product, tool, program, or service, Ask them what made the difference. If they had to do it over, what they would do differently? For example I shared my idea with the New Change Chief Executive Officer, Mr. Andrew Woolmer, of starting to export green banana flour from Uganda, I asked him how the consumer behaviours/market is in the UK, I also wanted to hear his take on the digital currency, if he would advise anyone to join, especially bitcoin. It was such an inspiration him sharing his experience and how he started and how far he had come. I remember him saying, “My brother” never let you’re your dreams, always work to achieve your dreams and never worry about those that judge you. And these words have since then kept me going.
Define Roles. It is important that you identify the most important roles from the start, the ones that must come at the start of the start-up and define them very well. So whoever is responsible for that role should know what is expected of them. For example the reason why were successful with the Dragon’s den Pitch and team presentation is because we identified the important roles and tasks and split them among each of us and each of us had a significant role to play. As a team, we broke down all the tasks as;
- Introduction, (Problem and solution)
- Marketing and Competition
- Finance and Pricing and
- Product design and packaging
Look at all options available As an entrepreneur with a start-up, you have to look at all the options available and then choose the best suits you in line with what you are investing, price and all other factors. For example as we were coming up with Flushies designs we realized that there was a lot of options and also that Designers especially those that are into fashion and textile ought to always look out for unique and rightful materials in order to come up with totally different and unique products
Finally, I would like to thank my lecturers that have made sure I get the knowledge I have so far gotten, I would like to thank my team, the ones I have worked with at all stages of this journey, you have directly and indirectly made this possible, your dedication and commitment to the project made it possible for us to achieve all we achieved. The team I worked with on the Flushies project and all the people I have moved with to Norway and FX Company while visiting those organizations. I would like to thank the people at Nøgne Ø and NEWCHANGEFX who listened to me and also willing to give me all the information I needed.
………………….And after we have finally made it, we can all celebrate.………………………..
References
https://www.youtube.com/watch?v=hPhkN5oNjAc&ab_channel=EvanCarmichael
https://www.youtube.com/watch?v=0MebYT8AZTo&ab_channel=CollectiveEvolution
https://www.cio.com/article/2374896/innovation-is-a-process–not-an-event.html
http://www.changeologybook.com/weigh-the-pros-and-cons/